Items created by SMU-Cox students, faculty or staff.
Papers published by SMU-Cox faculty.
Added on: 09/02/2014
Published on: 09/02/2014
Hundreds of millions of users around the globe gravitate toward the offerings of Twitter, Facebook, and LinkedIn. By spending countless hours on these social media sites, what are we accomplishing? In new research, SMU Cox Information Technology and Operations Management (ITOM) Professor Ulrike Schultze and co-author offer clarity in interpreting how and why people are using social media.

Items created by SMU-Cox students, faculty or staff.
Papers published by SMU-Cox faculty.
Added on: 08/05/2014
Published on: 08/05/2014
Can the conglomerate do more with capital than the single-segment firm? Three decades later, through economic ups and downs, even financial crisis, new research shows that conglomerates like GE best single-segment firms in terms of operational efficiency. SMU Cox Accounting Professors Neil Bhattacharya and Jeff Jiewei Yu and Finance Professor Johan Sulaeman find consistent results that segments of diversified firms are operationally more efficient than their single-segment industry peers.

Items created by SMU-Cox students, faculty or staff.
Papers published by SMU-Cox faculty.
Added on: 07/23/2014
Published on: 07/23/2014
Have you ever had to pump up your self-esteem before entering a luxury goods store like Hermes or Chanel? New research by Marketing Professor Morgan Ward of SMU Cox School of Business and co-author offer a contemporary analysis of an age-old problem — the effects of salesperson snobbery in luxury goods purchases. The authors find that in the long run, rejecting customers doesn't pay off.

Items created by SMU-Cox students, faculty or staff.
Papers published by SMU-Cox faculty.
Added on: 06/30/2014
Published on: 05/30/2014
Ever wonder why Disney's Marvel superhero machine keeps audiences coming back for more? The recent follow up with "Captain America: The Winter Soldier" after "Thor: The Dark World" satisfied a large swathe of movie audiences. New research by ITOM Professor Tom Tan and co-authors reveals why popular movie titles keep getting more popular. The new findings run counter to the trendy "long tail" effect that captured the imaginations of researchers and marketers. The study shows that consumers tend to watch more and more hits as product variety grows.

Items created by SMU-Cox students, faculty or staff.
Papers published by SMU-Cox faculty.
Added on: 05/12/2014
Published on: 05/01/2014
One of the most important measures of company success is its return on investment from marketing. But retaining customers comes at a high cost — that may not be justified by the expected long-term returns in the future. New research by SMU Cox Marketing Professor Michael Braun and co-authors shows how transaction-specific information about customer experiences can help companies assess the effect of service quality on future cash flow. Instead of focusing on the cost to acquire or retain a customer, companies should pay more attention to the value of customers.

« Previous 1 3 4 5 6 7 8 9 13 14
Resource Tags
Bruce Bullock SMU Cox Maguire Energy Institute Mickey Quinones Mike Davis Zannie Voss Bud Weinstein Richard Briesch Edward Fox Robert Dudley SMU Cox School of Business Bill F Maxwell W Michael Cox Frank Lloyd Albert W Niemi Uskla Igaly Mel Fugate Christine Cook Cary Maguire Brian Bruce Dan Howard WMichael Cox SMU Cox Caruth Institute for Entrepreneurship Scott MacDonald Robert Puelz Carl Dorvil Marci Armstrong Dean Niemi Michael Cox hina union of concerned scientists green infrastructure sustainability CRM Jacquelyn Thomas Journal of the Academy of Marketing Science darius miller sec 12g302(b) foreign regulation pink sheets yankee bondglobal bond investment apple glenn voss google zannie giraud voss communal sharing idiosyncratic communities Walter Williams O'Neil Center ONeil Center peak theory fuel energy Maguire Institute James Smith Marketing Relationship Social Marketing information overload China sustainability green infrastructure S Scott MacDonald Southern Methodist University's business school Albert Niemi The O'Neil Center for Global Markets and Freedom Lynda Oliver Cox Executive Education Maguire Energy Institute Cox School of Business (Cox Full-Time MBA Profile Maria Minniti Charles Dannis Dallas MBA Best MBA Top 25 SMU SMU Cox MBA Top-ranked MBA Dallas Texas best Business BusinessWeek Cox School of Business Jerry White entrepreneurs levesque branding ward jonah berger avatar social presence telepresence second life virtual worlds inance hedge funds best mba derivatives executive compensation swami kalpathy Giving EMBA Second Century GLP Brazil Amit Basu Richard Alm Entrpreneurship health care yunwei gai Asia MBA Ernst&Young Management Briefing Series Richard Templeton Intrapreneurship Finance Economics Collins Education Center NHCC CEDP HYI workshop Bud Weinstein Steve Denson Albert W Niemi Jr W Michael Cox and Richard Alm found Alan Bromberg NHCC Executive Education Sarbanes-Oxley SOX Reg FD Management SMU Cox MBA in Dallas Real Estate William Maxwell New York Times Albert McLelland Marty Flanagan brand commitment MA-MBA Bernard Weinstein Ed Easterling Lewis Wang Luke Longhofer Robert Lawson Michael Hinson BBA Global Leadership Program Negotiations Kitt Investing and Trading Center Ethics Free Market O'Neil PMBA Ed Cox Edwin L Cox Allen Gwinn SMU MBA Ed Fox Cox in the News David Lei Banking Quinones Rasberry Entrepreneurship Caruth Albert Niemi ITOM Social Media FTMBA MSA MSF Morgan Ward Cox Relay Challenge Dr Pepper Management and Organizations BLC Communications MAMBA Al Niemi Risk Management Insurance Chuck Dannis Master Negotiations Statistics Kitt Center Hayek Keynes Dean Albert Niemi false memories Caruth Institute Mike Lysko Robin Pinkley Don Vanderwalle Hemang Desai Bud Weinstein, Bruce Bullock Mike Davis, Bud Weinstein Southern Methodist Business Harvey Rosenblum Robert Rasberry Cox School of Busines Wayne Shaw Judy Foxman Immigration Paula Strasser W Michael Cox, Richard Alm Johan Sulaeman Julie Lynch Tom Tan Southern Methodist Don Shelly Business SMU