When advertising on the Internet don't be too pushy, according to findings from new research. We all understand that search engines drive website traffic on the Internet and that many firms pay for top listings and search engine optimization. But very little meaningful research exists on the subject. Marketing Professor Jacquelyn Thomas of SMU Cox and co-author help fill the significant void regarding the relative effectiveness of search engine versus offline marketing communications.

Business schools still teach traditional cases, but students are introducing timelier conversations. By Menachem Wecker

RVING, Texas, Feb. 8, 2012 /PRNewswire via COMTEX/ -- ACE Cash Express, Inc., a leading retailer of financial services, announced that Cox MBA Douglas Lindsay has been promoted to the role of Executive Vice President and Chief Operating Officer

Capital Bank of New Jersey, the Vineland-based community bank, announces the recent hiring of Bradley L. Cusick, Cox MBA, as vice president / Camden-Burlington County market manager.

Highlights from Cox in The News. This week features Mike Davis, David Lei, and Bud Weinstein.