Mystique shrouds the activities surrounding the board of directors. Today directors serving on boards are paid quite handsomely. In a first-of-its-kind paper, SMU Cox Distinguished Finance Professor James Linck, with Viktar Fedaseyeu and Hannes Wagner, analyze directors —who they are, what they do and how much they are paid. Many believed that the board of directors was an 'old boys network.' As far back as the early '90s, research indicated the 'appearance' of an old boys network, notes Linck. That has changed.
Marketers like online advertising because the medium allows them to target their messages to specific groups of customers. Typically, success has been measured by whether a user clicks on the ad. However, there are many other effects of advertising that don't get captured with click-through metrics. New research by SMU Cox Marketing Professor Michael Braun and co-author Wendy Moe offers a more holistic approach to online advertising. The study also analyzed how to schedule ads in an optimal way and add different creative versions.
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Director brings vast leadership experience
University and Sponsors Launch Latino Leadership Initiative