The frontiers of digital innovation are vast. And the ride into the great unknown of digital innovation can be fraught with challenges. The auto industry is a highly competitive market where digital innovation plays an important role in each player’s strategic differentiation. New research by SMU Cox Information Technology Professor Ulrike Schultze and Ph. D. student Lena Hylving (at Viktoria Swedish ICT, in Gothenburg, Sweden) offers insight into some of the challenges faced and overcome by an auto manufacturer searching for competitive advantage as cars sport more digital features.

Are you tired of hearing Taylor Swift's familiar "You Belong with Me" played over and over again? Or are you part of the cool set of music listeners, identifying the next great hit or indie band on the rise? Many music listeners, especially the younger generations, want to perceive themselves as listening to cool music. But new research by SMU Cox Marketing Professor Morgan Ward and co-authors says otherwise when it comes to real choices. The tension between the novel and the familiar leads to interesting insights for marketers. The research offers lessons about how actual behavior trumps media portrayals of consumers' perennial desire for....