Have you ever had to pump up your self-esteem before entering a luxury goods store like Hermes or Chanel? New research by Marketing Professor Morgan Ward of SMU Cox School of Business and co-author offer a contemporary analysis of an age-old problem — the effects of salesperson snobbery in luxury goods purchases. The authors find that in the long run, rejecting customers doesn't pay off.
Ever wonder why Disney's Marvel superhero machine keeps audiences coming back for more? The recent follow up with "Captain America: The Winter Soldier" after "Thor: The Dark World" satisfied a large swathe of movie audiences. New research by ITOM Professor Tom Tan and co-authors reveals why popular movie titles keep getting more popular. The new findings run counter to the trendy "long tail" effect that captured the imaginations of researchers and marketers. The study shows that consumers tend to watch more and more hits as product variety grows.
In the News
Bruce Bullock, Cox, EFH enters Chapter 11 reorganization
Michael Cox, Cox, panel discussion, Federal Reserve Bank to keep on tapering
SMU Cox Executive Education welcomed 23 students for the 13th Annual....
Reveals Investors Holding Firm or Growing E&P Portfolios Despite Fluctuating Prices, Environmental Concerns
Annual Bloomberg Businessweek survey gives BBA Program high marks for academic quality