Faculty Research

Photograph of Schultze, Ulrike
Hundreds of millions of users around the globe gravitate toward the offerings of Twitter, Facebook, and LinkedIn. By spending countless hours on these social media sites, what are we accomplishing? In new research, SMU Cox Information Technology and Operations Management (ITOM) Professor Ulrike Schultze and co-author offer clarity in interpreting how and why people are using social media.

Photograph of Bhattacharya, Neil
Can the conglomerate do more with capital than the single-segment firm? Three decades later, through economic ups and downs, even financial crisis, new research shows that conglomerates like GE best single-segment firms in terms of operational efficiency. SMU Cox Accounting Professors Neil Bhattacharya and Jeff Jiewei Yu and Finance Professor Johan Sulaeman find consistent results that segments of diversified firms are operationally more efficient than their single-segment industry peers.

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